Travel incentive contest programs are the key to ignite the engine driving your business. Don’t just take it from us — let’s dive into the success story of one of our valued clients.
Anticipating a slowdown in their industry, our client was ready to roll up their sleeves and take proactive action.
They decided a travel incentive contest was exactly what they needed to elevate their sales performance. To get ahead, they worked with Achieve to implement a strategic sales incentive contest and rewards trip.
The results? Nothing short of impressive.
Impact on their bottom line:
As a motivational tool, incentive trips are not only shown to have a return on investment of up to four times the initial investment, they are also much more effective than cash rewards. This is exactly why our client jumped on board to incentivize their customers and their sales team to drive their bottom-line.
To truly make a substantial impact with an incentive rewards contest, it is imperative to craft a strategy that moves your business objectives forward in a multifaceted way. At Achieve, we have the expertise to help you craft that winning strategy.
Recognizing the pivotal role of comprehensive points systems in driving successful incentive contests, our client chose to measure their sales performance through both the sales volume and sales growth, within their customer network, during a six-month long contest to amplify results. This strategic approach ensured a level playing field, motivating participants across varying sales starting points and offering everyone a fair chance of earning a well-deserved place on the company’s incentive trip.
Additionally, our client involved essential stakeholders to guarantee the contest’s success. Recognizing that their sales team played a pivotal role in fostering customer relationships, they extended the chance to earn a spot on the rewards trip to those top sales performers associated with successful accounts. This approach not only heightened the motivation of the sales team but also contributed to the remarkable outcomes of the campaign.
Our client launched this contest within their customer network of over 450 companies. During the six-month contest period, 14 customers reached the contest goals and earned the big trip!
The average sales volume of the 14 winners increased by 105%, with the leading contender growing their incremental sales by 138%. To maximize impact, there were additional perks for winners who reached higher goals. As a result, that leading contender won an extra spot for two on the trip.
Incentive contests not only propel financial success, but as our client shared, “It’s a no brainer. The trip is fully self-funded, and we earn even more from it.”
Looking beyond sales metrics:
Incentive contests drive more than sales success — they serve as powerful catalysts for advancing critical business objectives.
Whether fostering loyalty among participants, instilling lasting motivation, or strengthening relationships, these contests play a key role in realizing multifaceted goals. Our client reflected on the success of the trip, sharing, “I was sure that the trip was a huge success, but these results are even better than I expected. I am so pleased with how the trip was received by our customers.”
To measure the broader impact of their incentive experience, a post-program survey was sent to attendees of the well-earned rewards trip, with notable results.
For this client, their incentive contest significantly bolstered positive associations with their brand, as an overwhelming 100% of participants confirmed that the experience significantly strengthened their bond with the company. Participants felt embraced by the “company family,” valuing the opportunity to interact with dealers and colleagues on a personal level, noting that “trips like this bring everyone together” and foster a sense of unity. They also shared that the events not only honored their achievements, but also provided them with a generous amount of personal relaxation time at a luxury resort.
And the enthusiasm doesn’t end there — 100% of participants expressed heightened motivation, fueled by their trip experience, to strive for success and qualify for the next year’s contest.
Here are just a few of the glowing responses from the post-event survey:
“We would be disappointed if the trip happened again, and we just missed it by not making the threshold. This will cause us to sell more to hopefully qualify again for the next one!”
“We sell for three different companies and have never been rewarded or thanked before… this trip was incredible and definitely felt like an appropriate thank you. It showed that that they are committed to dealers who are just as committed to them.”
The meticulous planning support provided by Achieve received unanimous praise, with 100% of participants sharing that Achieve met their needs pre-trip and on-site. Impressively, nearly 80% of attendees awarded their trip experience as a perfect 5/5 rating.
This collective satisfaction ensured that our client and their winners left feeling not just fulfilled, but eagerly anticipating future experiences. As one participant stated, “We want to be on the next trip in 2024!”
On top of all the raving reviews from the trip winners’ perspectives, our client shared incredible feedback as well. “From start to finish, I always felt like we were Achieve’s most important client. Then to find out that our group was one of the smaller clients they support totally impressed me. How they treated our partnership re-energized me on how we can give even more personalized attention to our customers.”
What lies ahead:
The resounding success won’t stop there — they are already gearing up for another remarkable incentive trip in 2024.
Here are some ways we are working with them to enhance the upcoming trip, and further boost their return on investment:
- Supporting them in crafting new contest parameters for greater financial success, extending the campaign timeline, and setting customer tiers for future campaigns.
- Fostering unity by giving them an avenue to welcome the company they recently acquired into the campaign.
- Launching a pre-trip hype up campaign to ensure the trip and contest goals are constantly top-of-mind… think “Save the Date” phone wallpapers, countdown emails and texts, and surprise destination-themed gifts sent home — so the winner can get excited, and their family can encourage them.
- Designing new in-destination and eco-friendly activities to inspire and invigorate past winners, including hiking and snorkeling in unique and stunning locations.
- Hosting a local artisan market to promote team building while giving back. By providing their winners branded coupons that serve as “cash”, they can select handcrafted pieces while connecting with locals, learning more about local traditions, finding unique souvenirs, and supporting the community that so lovingly welcomed them in.
- Coordinating a “hole in one” golf tournament competition and fundraiser that benefits their favorite charity at home, drives even more team bonding, and brings their values to life.
- And much, much more.
We are excited to toast to their success on their next trip!
At Achieve, we excel in transforming your incentive contests and rewards into unparalleled experiences with tangible results. Connect with our team today to learn more about how we can help you bring your ambitions to fruition, and celebrate your well-earned success.